Action Man

Action Man was launched in the UK in 1966, copying upon the success of GI Joe in the USA introduced in 1964. GI Joe was a bold gamble as he represented the first 'doll for boys', and was more accurately described as an 'Action Figure' and 'Moveable Fighting Man'. Action Man featured a robust, articulated plastic body, strung with elastic, and had one of four painted hair colours.

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