Crack into this new range...A brand new egg-citing range of quirky characters are upon us! They're fun, articulated and, most importantly, collectible. Children's movie favourites transform from egg to hero in just a few simple steps.
This month...Read more
I am Pusheen the cat!Originally featured on the webcomic series Everyday Cute, creators Clare Belton and Andrew Duff could not have anticipated how popular this little grey tabby cat would become. Pusheen was based on Belton's childhood cat and f...Read more
Own the world's cutest dog!Boo, a five-year-old Pomeranian with over 17 million likes on Facebook, has taken the internet by storm. Born in March 2006, his 'human' has documented his life on camera and Boo's popularity has not stopped growing.
A gruffalo? What's a gruffalo?One of the world's most loved monsters since the first book was published in 1999, the Gruffalo's award-winning story continues to entertain children and adults around the world.
When creator Julia Donaldson encountere...Read more
Care Bears return!Originally launched to the general public of New York City in 1983, Care Bears have remained an iconic soft toy ever since. Within a year, the Care Bears featured in their own miniseries and starred in their first film - whic...Read more
Meet this barking mad pack of pups!PAW Patrol is an action-adventure series starring a pack of six heroic puppies: Chase, Marshall, Rocky, Zuma, Rubble and Skye, who are led by 10-year-old technology-loving Ryder. With their combination of problem solving skil...Read more
Snow Glow Elsa is IN STOCK!The toy that everyone wants is back on the Mad-4-Toys shelves once more - Snow Glow Elsa, from the biggest film of the year Frozen, returns.
She talks, she sings, she shines. With a touch of her magical snowflake...Read more
A surprise 90s throwback...It's Puppy Surprise! The 90s phenomenon is back and better than ever.
Some parents might remember this advertisement in 1991 for the original Puppy Surprise. Now revamped and redesigned, Puppy Surprise has made a strong retu...Read more
Hang out with the Teen Titans!Teen Titans Go! is an animated TV series that follows the lives of the DC Comics superhero team, the Teen Titans. Starring Robin, Cyborg, Starfire, Raven and Beast Boy, it features hilarious and all new adventures about what...Read more
Stay undercover this Christmas...Looking for something to give to your little, aspiring James Bonds? SpyNet has everything a potential spy could ever want!
We've seen them in some iconic action and spy films, but now children can create their very own Laser...Read more
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