Snow Glow Elsa is IN STOCK!The toy that everyone wants is back on the Mad-4-Toys shelves once more - Snow Glow Elsa, from the biggest film of the year Frozen, returns.
She talks, she sings, she shines. With a touch of her magical snowflake...Read more
A surprise 90s throwback...It's Puppy Surprise! The 90s phenomenon is back and better than ever.
Some parents might remember this advertisement in 1991 for the original Puppy Surprise. Now revamped and redesigned, Puppy Surprise has made a strong retu...Read more
Hang out with the Teen Titans!Teen Titans Go! is an animated TV series that follows the lives of the DC Comics superhero team, the Teen Titans. Starring Robin, Cyborg, Starfire, Raven and Beast Boy, it features hilarious and all new adventures about what...Read more
Stay undercover this Christmas...Looking for something to give to your little, aspiring James Bonds? SpyNet has everything a potential spy could ever want!
We've seen them in some iconic action and spy films, but now children can create their very own Laser...Read more
Tony Hawk meets Hexbug!What happens when the most successful and influential professional skateboarder meets a line of revolutionary toys inspired by BEAM robotics?
Tony Hawk collaborates with Hexbug this year to bring you Tony Hawk Circuit...Read more
Dennis and some menacing accessories!Dennis the Menace and Gnasher is a long-running comic strip in the British children's comic The Beano. Dennis is the biggest menace in Beanotown - he's always on the hunt for fun and looking for new ways to wreak havoc no mat...Read more
This year, get them something special...The BBC's award-winning Something Special is a children's programme featuring Mr Tumble, played by Justin Fletcher, who uses Makaton symbols and signs to support speech throughout the show. Makaton is a language programme spe...Read more
Christmas ideas for Dragon fans!Next week, How to Train Your Dragon 2 is released on DVD in the UK - music to the ears of kids across the country. The film sees Toothless and Hiccup fly back onto your screen for another fantastical adventure taking place 5...Read more
Playtime just got superpowers!After the arrival of Marvel Super Hero Mashers a couple of months ago, heroes and villains with completely interchangeable parts and accessories, an equally exciting Marvel line has hit the shelves this week! Playsk...Read more
The Happy's are here to play!Meet the Happy's! Playful pouncing, tail-chasing pets who really love to play with you. They interact with each other as well as their owner using the magic of infrared technology. Watch them explore, spin and perform special...Read more
100% Secure shoppingPCI DCC Level 1 CompliantThe highest level of data and payment protection